IMMORTELLE IS ALL ABOUT LIVING YOUR LIFE TO ITS FULL POTENTIONAL TO "CEASE TO EXIST BEGIN TO LIVE" TO KNOW THAT YOU HAVE TO STOP YOUR ROUTINE AND MAKE THE CHANGE YOU WANT TO SEE IN YOUR LIFE.
AFTER MY BESTFRIEND PASSED AWAY IT MADE ME REALIZE THAT LIFE ISNT PROMISED AND I MUST GET OUT OF MY ROUTINE AND GO CONQUER EVERYTHING I SET OUT TO DO; TO TRULY "BEGIN TO LIVE".
THE WORD IMMORTAL CONSTANTLY PLAYED IN MY HEAD AND SOMETHING THAT I ALWAYS WANTED TO DO WAS TO START A CLOTHING LINE BUT I NEVER HAD THE GUTS OR REASON TO DO IT BUT I REMIND MYSELF TO "BEGIN TO LIVE". TO ENSURE THE DIFFERENCE IN THE MOVEMENT AND JUST ANOTHER WORD I NAMED IT "IMMORTELLE"
I DESIRE TO MAKE MY MARK IMMORTELLE AND LEAVE A LEGACY WORTH REMEMBERING BECAUSE WE KNOW THE SOUL NEVER DIES.