IMMORTELLE MEANS TO "CEASE TO EXIST, BEGIN TO LIVE". IMMORTELLE IS A CLOTHING BRAND WHOSE GOAL IS TO PROVIDE HOPE, SUPPORT AND ENCOURAGEMENT TO HUMANS THAT THE SOUL NEVER DIES, SO WE MUST CEASE TO EXIST AND BEGIN TO LIVE IN OUR MORTAL BODIES. WE LIVE FOREVER THROUGH THE HUMANS WE EXPERIENCE; WE ARE IMMORTELLE. IMMORTELLE STRIVES TO BRING AWARENESS TO ALL FORMS OF HEALTH AND THERAPY THROUGH OUR CLOTHING.
THIS BRAND IS IN HOMAGE TO OUR CEO'S LATE BEST FRIEND DREW BABY.